Chartered Accountants are now working in a greater range of roles, from public practice, to big business, academia, and government. Many are high-level decision-makers and business advisers. Member research shows that as CAs continue to broaden their skills and diversify their roles within business, they are looking for thought-provoking comment and new ideas about business and career prospects. To meet these needs Charter is a broad-based business, finance and management magazine. Chartered Accountants are also busy, and they want accessible, relevant, interesting information that they can read quickly and ‘on the run’.  
 
Of course, Charter also represents the needs of the profession, covering areas of specialisation, technical standards, and the very specific issues that relate to accounting, financial reporting, audit and other fields that have traditionally been the spheres in which Chartered Accountants operate.  
 
Charter upholds the professional principles of ethics and objectivity that underlie the profession and therefore remains an independent publication that does not use its editorial pages for the promotion of any particular individual, business, product or service.