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Logos
Logo identity

The Chartered Accountants logos consist of two elements: the symbol and logo type. The symbol has been specifically designed and developed for the Institute. The symbol and logotype are in a fixed relationship: the symbol always appears to the left of the logotype. The space between the symbol and the logotype must always be maintained.

Clear space

A clear space surrounding the Chartered Accountants logos defines the area and ensures the logos have maximum visibility on every communication. No other element should intrude into this space. Where photography is used, ensure the background to the logo is uncluttered, and provides enough contrast and clarity.

Minimum size

Minimum size refers to the smallest size at which the logo may be reproduced - this ensures legibility. The minimum reproduction size for logos is 20mm wide.

Colour

The corporate colours for the Chartered Accountants logos are red PMS 187, (CMYK 0, 100, 79, 20) and black.

Incorrect use of the logo

Our logos must not be altered, distorted or reproduced incorrectly - they are the most important part of the Institute's visual identity. Always take care not to compromise or distort the logo.

How to use the logo
Download instructions on how to use the logo >

Logo with title plus tagline
Both versions are suitable for use on stationery, brochures, advertisements, signs and word documents as well as for decorative applications and on merchandise. The preferred logo to use is the logo with title plus tagline, as it allows you to leverage off the successful Chartered Accountants brand campaign.
Colour logo - title with tagline
 

 
Download colour logo (eps file)  print use - resizable
Download colour logo (gif file) web use - fixed size
Download colour logo (zip file) jpeg print use - fixed size
Mono logo- - title with tagline
 

 
Download mono logo (eps file) print use - resizable
Download mono logo (gif file) web use - fixed size
Download mono logo (zip file) jpeg print use - fixed size

Logo - without tag line
Colour logo - without tag line
 


Download colour logo (eps file) print use – resizable

Download colour logo (gif file) web use – fixed size

Mono logo - without tag line
 

 

Download mono logo (eps file) print use – resizable

Download mono logo (gif file) web use – fixed size

Colour logo - without tag line for sole practitioners


Download colour logo (eps file) print use – resizable

Download colour logo (gif file) web use – fixed size

Mono logo - without tag line for sole practitioners
 

 

Download mono logo (eps file) print use – resizable

Download mono logo (gif file) web use – fixed size